Pall Mall Medical
Pall Mall Medical are leading cosmetic surgery specialists and private healthcare providers, based across three locations in Liverpool, Manchester City Centre and Newton-Le-Willows. From private GP services, dermatology consultations and health screenings, to in-depth scans, cosmetic surgery and medical operations, Pall Mall and their expert team of specialists are dedicated to providing the highest quality of treatment, care and results.
Background
Pall Mall Medical’s existing backlinking profile was not very competitive. Their high priority pages had very few quality backlinks, resulting in a low domain authority in comparison to their competitors. A poor internal linking strategy meant for a frustrating customer journey, and that the site could not be easily crawled by Google bots. A stronger domain and page authority was required in order to increase brand presence and search visibility for their priority pages across the organic landscape.
Pall Mall Medical needed a partner who would target placements with a high level of optimised, incredibly data-driven content, in-line with major content gaps and opportunities. Luckily for them, the House Digital team are experts in creating rich, informative FAQ style content and securing quality backlinks!
Background
Our work with Pall Mall is all about link building, the power of high domain authority sites and, most importantly, quality over quantity!
Everything we do at House Digital is based on data and insights so, naturally, our first course of action was to conduct an in-depth competitor analysis to identify high quality link opportunities.
This research informed our backlinking strategy, through which we implemented a diverse range of link building methods.
Focusing on digital PR, contribution backlinking, lost link building and unlinked brand mentions, we secured links from a huge range of high domain authority websites, including DA 90+ sites such as The Express and The Daily Mail.
Producing monthly content campaigns, we created informative blog articles targeting frequent ‘People Also Ask’ questions to boost their number of ranking keywords. We performed consistent media outreach to achieve brand mentions and link placements; this resulted in an increase in Pall Mall’s domain authority each time, therefore boosting organic rankings, search visibility and consequently conversions.
What We Achieved
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10%Increase in domain authority from 39 to 43
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19.4%Increase in domain rating from 36 to 43
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33.7%Increase in organic ranking keywords
Client Testimonial
Since July 2018, House Digital have worked hard with Arriva Click to grow our presence. By implementing a strong multi-channel Paid Advertising and Social Media strategy, we’ve been able to really connect with our audiences and build a community of regular Arriva Click users. Thanks to their ongoing support, the Arriva Click app has gone from strength to strength. From organising asset days to successfully launching two new locations, House Digital are an invaluable addition to our team.
The House Digital team have been a huge support to us over the years. They’ve really gotten under the skin of the business and have become a true extension of the team. They’ve not only helped us to understand who are digital customers are, but have also uncovered untapped opportunities for us in a competitive digital space. House Digital consistently guide us towards the most appropriate channels to reach our customers and our business objectives.
House Digital have really helped Bürkert as a brand. As we are situated within a very competitive industry, HD have really helped us to stand out from the crowd. From high quality content and other SEO services to a strong Paid Advertising strategy, they’ve really helped us to stand out in a competitive market. Through compelling ads and a robust bidding strategy, the Paid Advertising work alone has made all of the difference to our business, particularly during challenging times.
House Digital have shown a great passion for digital marketing and have truly embraced The Global Classroom as their own. Helping us develop and grow our online presence, the team’s expert knowledge has enabled us to reach millions of relevant people across the globe and largely contributed to making each event a success.
Working with House Digital has been a joy! For the first time in my 25 years of working in the digital industry I’ve finally found a team that utterly understand the data world and paid search / social marketplace. Understanding the way all this works is one aspect that House have excelled in but also the results they are getting for our clients is really as good as it can get. It’s a happy union between our two agencies!
House Digital were able to interpret our requirements and develop a turnkey website solution that would enable us to channel customers to Monomer. This has freed up time for us to concentrate on the bespoke aspects of our sister company, Martin’s Rubber.
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