Snappy Snaps

Timpson Group’s Snappy Snaps needed to enhance their franchise and brand visibility via Organic and Paid channels gearing up for a successful Q4 period.

Snappy Snaps


For Timpson Group’s Snappy Snaps we delivered a multi-channel SEO and Paid campaign to support both brand and franchise growth ahead of Q4.

This was followed by remarketing campaigns with the aim of driving sales to franchises during their peak period.

A lack of creative in the brand’s advertising was a priority to ensure that the campaigns were engaging.

The website was optimised poorly for local SEO and Google My Business listings were not optimised, which meant that franchise visibility was minimal.

Once we had identified the challenges and objectives, we got to work on the following actions:

  • Managed relationships and scope of activity across 50 different franchisee partners
  • Optimised valuable local service pages and produced unique content for 50 store pages
  • Produced Google My Business listings for franchises to boost local SEO visibility
  • Implemented optimised meta across the website
  • Created upper-funnel advertising campaigns for Brand across Meta, YouTube and Display
  • Introduced postcode-level geo targeting across locational campaigns
  • Built user remarketing lists from brand campaigns to help retarget at franchise level
  • Templates created for category pages to benefit UX and SEO
  • Creation of campaign landing pages for Paid and Backlinking activity
  • Production of campaign videos and static assets across campaigns
  • Ensure strategy was suited to each franchisee’s region and bespoke needs
  • Support in updating their complex CMS to ensure upload process was much more efficient

What We Achieved

  • +55%
    Increase in ranking keywords
  • +47%
    Increase in organic session
  • +18%
    Increase in brand search
  • +6M
    Impressions in target locations
  • +22%
    Increase in transactions
  • +27%
    Increase in monthly revenue

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