SOCKSHOP boasts a world-leading range of garments from over 80 different brands. Despite record sales during the pandemic and subsequent lockdowns, the retailer knew they had more to do to boost their organic presence. They had an over reliance on Paid channels, and we saw valuable opportunities to vastly improve their current Email & SEO marketing strategies.

SOCKSHOP: Post Pandemic


After assessing the account, we identified that SOCKSHOP had an over reliance on Paid channels, and their existing Email channel wasn’t working hard enough for them to capitalise on recent success. From an SEO perspective, huge volume keywords such as ‘personalised socks’ and ‘socks’ sat on page 2 and they consistently trailed behind their competitors.

It became clear to us there was a significant window of opportunity for SOCKSHOP to target high search volume keywords and secure higher rankings.

Time for us to roll our sleeves up and work our SEO and Email Marketing magic!

Our first priority was to carry out a wide-scale optimisation of category pages in order to drive keyword ranking positions and organic traffic to the site, and then following this, optimise link building activity to help grow DR and strengthen SOCKSHOP’s backlink profile. We created engaging blog content and optimised for long-tail keywords designed to drive organic traffic to the site

We advised on ways that the SOCKSHOP could improve their existing email channel, whilst also creating and introducing new automated email programmes and newsletters, and audited their Paid channel, highlighting actions to help improve Search and Shopping campaigns whilst adhering to Google’s best practices.

These actions improved SOCKSHOP’s channel mix significantly, reducing their reliance on Paid, and increasing contribution from ‘free’ channels such as organic and email.

We drove keyword position 1 and page 1 ranking positions for priority keywords to improve SERP visibility, and advanced domain rating by 4 points. Furthermore, we grew SOCKSHOP’s contactable database (allowing them to reach out to more potential customers), as well as their conversions & revenue from Email as a channel.


What We Achieved

  • 16.6%
    Return on investment
  • 10%
    Increase in conversion rate
  • 2,685
    Additional ranking keywords
  • 19.84%
    Increase in SERP impressions
  • 809
    Additional referring domains
  • 202
    Keywords moved to position 1
  • £1.3m
    Increase in revenue YoY

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