tastecard
tastecard
tastecard needed to elevate the performance of its website, and we set out to do exactly that. Our mission was clear: boost visibility, strengthen search performance, and craft a smoother, more engaging experience for every user.
Objective
tastecard approached us seeking support to strengthen their visibility metrics following a platform migration that involved renaming and repositioning key pages. The brand wanted to stay ahead of competitors and reclaim authority in the SERPs for core commercial themes, and future-proof their presence in an evolving, AI-driven search landscape.
We identified that the site lacked a clear thematic focus and had limited representation within large language models (LLMs)-referenced sources, resulting in reduced visibility, particularly across AI-surfaced content such as featured snippets and generative search results.
What We Did
We reallocated retainer resources to focus on AI-driven initiatives, ensuring our strategy stayed aligned with emerging search trends. Product Listing Pages were enhanced with detailed on-page FAQs to strengthen AI Optimisation (AIO) and improve the user experience.
At the same time, we developed long-form content optimised for LLMs, maximising performance in AI-driven search results. This resulted in a +102% increase in LLM Placements.
Furthermore, to support authority and visibility across search channels, we executed a citation-led link-building strategy, boosting relevance and positioning the brand effectively within the evolving search landscape. This led to a +100% increase in ChatGPT Citations.
Key Results
+40%
increase in Organic Traffic
+284%
increase in Google AI Mode Placements
+100%
increase in ChatGPT Citations
+102%
increase in LLM PlacementsCheck out our ever-growing collection of awards and nominations!
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Pizza Hut
Serving Italian-American cuisine to 3 million diners a month, over 250 restaurants across the UK, Pizza Hut Restaurants wanted a partner who could create a robust SEO and Paid strategy to help grow online customer acquisition. There’s a reason we have now worked with them for over seven years!
