Like the rest of the hospitality industry, tastecard was hit heavily by lockdowns caused by the pandemic, and the changing public behaviours that came in the aftermath. Our help was required to turn around their organic and direct traffic, maximise their online visibility, and keep their in-house team ahead of the curve with digital online training.



As the UK’s biggest dining club, the restaurant discount website had suffered a dramatic impact on business, and was relying on paid advertising to drive new sign ups, a model that was not sustainable for the long term.

As its main rivals recovered in line with the public starting to go out again to restaurants, and across the board searches for dining back on the rise, tastecard needed to act quickly to reverse declining ranking positions and regain multi-channel online visibility.

Urgency was a priority and their brief to us was clear. We needed to turn around their organic and direct traffic results through imperative SEO improvements, and analyse their site data accurately to inform the optimum multi-channel mix to achieve maximum visibility.

Furthermore, we set out to deliver valuable training to their in-house team in order to give them a competitive edge in the highly congested space.

House Digital analysis showed that across the hospitality and leisure sectors, there were huge increases in search impressions and search clicks once lockdowns were all lifted, however this was not the case for tastecard.

When compared to the previous 6 months, non-branded search queries for tastecard had fallen by 23 places on average, clicks had decreased by 74 per cent and impressions had fallen by 60 per cent. Keyword analysis showed things to also be in a poor position. Although keywords were on a decline from the start of 2021, the impact of keywords being lost, almost completely, was clear from August of the same year.

These insights enabled the House Digital team to develop and implement an SEO strategy, fixing wide-scale technical SEO issues on the tastecard site and re-designing and optimising critical landing pages. This activity went hand in hand with the commencement of a training and development programme for the in-house team at tastecard.

House also delivered a four month consultancy project to ensure all business functions and internal stakeholder groups at tastecard have watertight SEO processes at the core of what they do. This is to stop SEO being a mysterious, outsourced activity, but rather to hold it at the heart of operations.

What We Achieved

  • 35%
    Increase in monthly organic sessions
  • 65%
    Increase in SERP impressions
  • 1,076
    Additional page 1 keyword rankings
  • 14,870
    Overall keyword rankings

Client Testimonial

House Digital quickly recognised our SEO performance challenges. They were transparent in their feedback and presented a clear plan of action. This wasn’t just a Marketing initiative, it required a business-wide effort. House Digital are now proactively involved across multiple departments to help drive change and upskill teams. We have developed a deeper partnership than those often seen with a typical agency/client relationship, and are thrilled with the results. We’re looking forward to the relationship, and results, going from strength-to-strength.

Tom Pressman
Head of Performance Marketing

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