The Global Classroom
The Global Classroom is an educational charity movement delivered by Scarisbrick Hall School. In partnership with the World Health Organisation (WHO) and supported by UNICEF, the Global Classroom aims to deliver a level academic playing field for children.
We developed a content centric website, enhancing the user experience with contact forms, subscriber functionalities and ongoing site maintenance to keep everything up to date and functioning smoothly. Able to host easily accessible uploads of past digital classroom events, with video content from celebrity supporters like Jason Mraz, we developed a website that would position the Global Classroom as a learning resource beyond their monthly events.
The next step was to drive wide scale brand awareness of this incredible initiative. First, we identified our key audiences: educators, teens, pre-teens and their family members. These were then broken down into micro audiences based on a number of factors, including behaviours, demographics and hobbies to inform a comprehensive paid campaign set-up across Facebook, Instagram, Snapchat and Youtube. We designed new ad creatives for each event, running A/B testing to assess what combination of creatives and messaging worked best.
We created site-wide optimised content, targeting relevant keywords to boost organic traffic. Given the nature of the Global Classroom’s virtual events, it was also vital that we optimised their Youtube channel to ensure that all videos published and used within advertising were keyword optimised to increase relevancy and visibility.
We implemented a tailored social media strategy, encompassing organic social content with influencer outreach and management. This enabled the Global Classroom to tap into established target audiences to grow rapidly in places where they wouldn’t usually have visibility. All influencers and supporters were provided with informative content packs prior to each campaign going live, developing a level of trust and social proof that led to an increase in our client’s social followings and shares.
What House Digital has achieved (so far) with the Global Classroom is underpinned by on-going business consultancy, providing the internal support and brand awareness required to reach and inspire children all over the world.
What We Achieved
128MImpressions worldwide via paid campaigns in a 6 month period
2.5MViews via YouTube campaigns in a 6 month period
150%Increase in Domain Authority
347%Increase in referring domains
220%Increase in ranking keywords
1010%Increase in organic social reach
2230%Increase in organic social engagement
House Digital have shown a great passion for digital marketing and have truly embraced The Global Classroom as their own. Helping us develop and grow our online presence, the team’s expert knowledge has enabled us to reach millions of relevant people across the globe and largely contributed to making each event a success.
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