The Importance Of Keywords in Digital Marketing
Online behaviour has dramatically changed over the last 10 years. Whilst some people may discover a blog or website through email subscriptions or via social media, the majority will most likely find it through a search engine like Google. It’s an ideal time to start using keywords and utilising Search Engine Optimisation in your digital marketing efforts.
So, you want to know more about the importance of keywords in digital marketing? If you’re an avid digital marketer looking to extend your knowledge in the world of SEO or even if you’re a complete beginner, read on to find out about what keywords are, how to use them, and much more.
What are keywords?
Millions of people use search engines every day for various reasons, from checking the weather forecast to finding a new outfit. Keywords are the words and phrases people use to find what they’re looking for on search engines. These terms or ‘keywords’ provide a digital marketer with valuable information about what their audience is looking for and how they can adapt to their market.
The goal of a search engine is to provide as much information as possible so that users are provided with the result that is best suited to their search query. Keywords can be used in most areas within digital marketing, for example content marketing (such as blog content and website landing pages ) and pay-per-click marketing.
How to use keywords
Now you know what keywords are, it’s important to consider which keywords to choose and how to choose them. The easiest and most effective way to identify the right keywords for your audience is by doing keyword research by using an SEO tool such as Google ‘s Keyword Planner or AhRefs.
Depending on your business, keywords should be adapted to the service you offer to target the right audience. Here at House Digital, we offer a wide range of digital marketing services, and the use of SEO keywords will vary depending on the service required. Below is a list of services and how keywords fit into each one.
- Pay-per-click Marketing – Paid advertising can target search and shopping campaigns using strong keyword research and targeting users with real-time intent to purchase. Conversion rates are usually higher with PPC marketing.
- Content Marketing – Analysing your audience’s search queries can ensure your content is aimed at the right audience. Using accurate keyword research and tools to keep on top of trends so that the right audience is reached.
- SEO Services – Using keywords to optimise your website and building strong backlinks tells Google how authoritative your site is, whilst showing your audience that your brand is trustworthy.
Why use keywords?
SEO keywords (to put it simply) make it possible for your audience to find your site via search engines and increase your brand awareness, engagement, and reach.
When you first start thinking about keywords, it’s important to consider which type of digital marketing content you’re going to use. For example, when creating content marketing, in order to rank well on Google, your business needs content that proves they are an expert. This can be performed best using long-tail keyword research and competitor analysis to establish where content opportunities lie.
How many keywords should I use for SEO?
While using as many keywords as possible may seem like a great way to increase clicks, keep in mind that this may weaken the quality of the content and decrease customer attention. Your content needs to be created with the user in mind, not just solely for the benefit of search engines.
Overall, the use of keywords has been proven to increase website visibility, targeting the right customers, and building on brand awareness. When using keywords in your business, ensure that you’ve done the research and don’t forget to use the tools designed to support SEO.
Understanding digital marketing keywords with House Digital
If you need further support with utilising keywords in your business, contact House Digital for hands-on expertise in digital marketing. We have all the sophisticated tools and techniques to reach your target audience. If you’re looking to learn more about keywords in digital marketing and how they work towards a wider strategy, take a look at our HD Academy training courses.
