Home > Digital Lab > Why In-House?

Why In-House?

Digital marketing is coming home

Digital marketing is coming home to in-house. A resounding 58% of senior marketers plan to take their digital activities in-house by 2022, according to Dentsu Aegis Network’s CMO Survey 2019. Why? Because they’ve had enough of the broken agency model. They want more agility, greater control and better value for money.

Despite these aspirations, a lack of in-house talent, resources and board-level support can stifle the best of intentions. Overstretched in-house teams don’t always have the necessary skills to create a cohesive customer experience across all their digital channels. If that potential could be unlocked, they would reap the benefits.

Higher customer retention
Higher average order value
Higher purchase frequency
Three times more engagement
30% higher customer lifetime value

Time to move House

That potential can be well and truly unlocked at House Digital. We’re all about insourcing and the right blend of outsourcing to empower you and your team to become in-house digital gurus. In-housing has never been more valuable than now. With the right mix of talent and technology you can achieve anything.

It’s time to take back control of your brand identity, decision making and digital channels. With a House full of data, analysis, strategies, practical know-how and the latest digital technology and techniques at your disposal, your business will quickly become the hottest property on the market. It’s time you moved House!

Join our blended digital family

“For as long as digital marketing has been around – and that I can remember – in-house teams and agencies have operated as two separate entities. There’s always been a sense of “us and them”. One would always tell you that their way was better than the other, depending on who you asked. We’re planning to change this.

“House Digital is merging in-house and agency methods to bring you the best of both worlds. We passionately believe in the power of upskilling in-house teams to the point of digital mastery and full independence. But we’re also convinced that specialist agency skills and knowledge can offer crucial support along the way.

“Our blended family of digital marketers, talented freelancers and, of course, you, is stronger than the sum of its parts. Together we can be stronger. Many hands make moving House an easier, more efficient and more enjoyable experience. So join us, make yourself at home. Welcome to the House Digital family!”

– Rachel Birch

Share this article*
Posted by HouseDigital

Other Posts

Our proven process
House Digital: The In-housing Trend of 2021