Expanding your online reach is important. Especially if you’re launching a new product or service, rebranding or looking to break into a new market. With the vast array of audience targeting methods available, it can be difficult to know where to begin. That’s where we come in, offering expert guidance to keep you well and truly on track.

The Display Network is full of opportunities and has the biggest overall reach of all the paid channels. But you really need to know what you’re doing to leverage it effectively. House Digital provides the expertise and knowledge you need to put your business in front of the right audience, ensuring you get the most bang for your buck.

With most of us expected to spend more than three years of our lives scrolling through social media feeds, it’s easy to see why paid social is a key opportunity for many businesses. The endless targeting capabilities of social advertising across Facebook, Instagram, Twitter and more can be invaluable to your marketing efforts.

Many social platforms enable you to retarget customers extremely quickly, allowing your business to remain at the forefront of your audience’s minds. For business to business vendors, LinkedIn advertising can be very powerful thanks to its granular targeting capabilities, allowing you to get in front of key decision makers in specific sectors.

Sick of limiting your reach to a handful of users that are already aware of your business? Looking to increase brand awareness among users that might not actively search for you but would definitely fit your audience profile? In which case, audience targeting can be a hugely effective tool for expanding your reach and audience share.

House Digital leverages trusted market insights to pinpoint the most profitable target audiences for your business online. We can help you to target them effectively using the correct channels. Drawing on a number of audience targeting tactics, we can help your business to get in front of the right users – wherever they are.

If audience targeting appeals to you, the next logical step is remarketing. Remarketing campaigns are known to generate conversion rates that are around three times higher than other campaigns. This is because savvy consumers now actively revisit sites to research their goods and services before making an informed decision.

It is during repeat visits that customers are most likely to convert. This is why, in addition to running powerful acquisition campaigns, it’s important to encourage potential purchasers back to your site through targeted remarketing campaigns across all channels. This is where House Digital can give you a competitive advantage.