Services:
Insights

House Digital employs a data-driven approach to everything we do. We mine the data to gain valuable insights that allow us to develop hypotheses that are tested and refined through to implementation. HD builds your digital marketing success from the ground up, based on the strongs foundations of data insights.

Insights

These days successful businesses need to strike a balance between honing the technical aspects of digital marketing and generating qualified enquiries for sales teams to convert into orders. We can help you to focus on what matters most: improving conversion rates and attracting traffic that is known to convert on your site.

At House Digital, we harness the power of your existing digital assets to increase the frequency and quality of your online enquiries, leads and conversions. Even a small percentage increase in conversion rate can have a significant impact on turnover, market share and profitability. Our data insights can get you to where you want to be.

Service Type

  • Data and Insights
  • Developing Hypotheses
  • Implementation
  • Test, Measure, Refine

We adopt an analytical approach one to everything we do. This always begins by delving into raw data and useful insights, which form the basis of our strategies. We analyse historic data using a host of powerful tools to identify the most critical factors that could be inhibiting your site from achieving its conversion rate potential.

This enables us to take a much more informed, strategic and scientific approach towards improving your digital marketing campaigns. This means that we can make your digital marketing work smarter for you, making your processes more streamlined and efficient, whilst ultimately delivering a tangible return on your investment.

The insights we gain from our data gathering activities allows us to develop hypotheses. We then use these to test and refine our data-driven theories to maximise your returns. From assessing the best-performing content to identifying the best times of day to release content, we leave no stone unturned in the pursuit of perfection.

We like to develop an extensive array of hypotheses to pinpoint the factors that will maximise your potential conversion rates. We keep refining and evolving our processes until we’re completely satisfied that our hypotheses are delivering the results we set out to achieve. Which in our case is always conversion rate targets.

The implementation phase involves several elements. These might include optimising existing or building new, fit-for-purpose website assets, fixing existing website usability issues, finding and driving highly relevant traffic to your website or strengthening your Domain Authority and reducing any wasted advertising spend.

As part of the implementation process, we may recommend building social, display or search campaigns, content hubs, apps or microsites. At House Digital, we have unparalleled experience of solving complex digital challenges across an array of industries. So you can rely on us to deliver a sustainable and incremental growth in conversions.

Hypothesis testing is a really important part of our process, taking the guesswork out of any recommendations prior to final implementation. We’re well versed in setting-up micro and macro conversion tracking and can confidently rely on this data to check whether the changes put forward actually improve conversion rates.

Being able to analyse, interpret and report on these findings ensures that no time is wasted making changes that don’t deliver results. By testing multiple hypotheses we can refine campaigns and online activity to ensure your channels and digital assets are utilised optimally. Making sure your site converts at the rate you need.

Case Study

Forever Unique

Forever Unique is a luxury fashion brand, specialising in ladies occassionwear. Established in 2008 by lifelong fashion lover and female boss Seema Malhotra, Forever Unique has since become a regular on the red carpet. We uncovered technical SEO issues which were hindering the site from ranking well in the SERPs and developed a tailored SEO strategy to increase brand awareness and traffic, as well as revenue.

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Results

  • 29% Increase in domain authority
  • 225% Increase in organic ranking keywords in a 12 month period
  • 25% Increase in revenue in a 3 month period

Testimonial

House Digital has been a central part of our team. Without their technical SEO knowledge and expertise, the website launch would have undoubtedly not been as successful as it was. The growth in organic traffic has made a huge difference to our business and it is great to see our investment paying off. To be making purchase decisions in line with customer search behaviour is exactly where we want to be as a brand!

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