The insights we gain from our data gathering activities allows us to develop hypotheses. We then use these to test and refine our data-driven theories to maximise your returns. From assessing the best-performing content to identifying the best times of day to release content, we leave no stone unturned in the pursuit of perfection.

We like to develop an extensive array of hypotheses to pinpoint the factors that will maximise your potential conversion rates. We keep refining and evolving our processes until we’re completely satisfied that our hypotheses are delivering the results we set out to achieve. Which in our case is always conversion rate targets.

The implementation phase involves several elements. These might include optimising existing or building new, fit-for-purpose website assets, fixing existing website usability issues, finding and driving highly relevant traffic to your website or strengthening your Domain Authority and reducing any wasted advertising spend.

As part of the implementation process, we may recommend building social, display or search campaigns, content hubs, apps or microsites. At House Digital, we have unparalleled experience of solving complex digital challenges across an array of industries. So you can rely on us to deliver a sustainable and incremental growth in conversions.

Hypothesis testing is a really important part of our process, taking the guesswork out of any recommendations prior to final implementation. We’re well versed in setting-up micro and macro conversion tracking and can confidently rely on this data to check whether the changes put forward actually improve conversion rates.

Being able to analyse, interpret and report on these findings ensures that no time is wasted making changes that don’t deliver results. By testing multiple hypotheses we can refine campaigns and online activity to ensure your channels and digital assets are utilised optimally. Making sure your site converts at the rate you need.