Content Marketing Services.
High-quality, authoritative content and rich media provide a wealth of organic ranking opportunities for your business. As an award-winning content marketing agency, it’s our job to ensure your content reaches the most relevant audience and resonates.
Fashion Content Campaign of the Year at UK Content Awards
Winning this award for our work with fashion giant EGO was a milestone moment for us.
Why invest in Content Marketing?
As the search engines and their algorithms evolve, one constant remains: content is king, and a solid content marketing strategy is the priority. But simply writing well doesn’t cut the mustard, and using AI-generated content certainly doesn’t.
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Content demonstrating E-E-A-T is one of Google’s most important ranking factors.
Google rewards excellence and originality, prioritising content that is original, helpful, and made for people, not just for search engine rankings. Ranking factors include content quality, user experience, and signals indicating expertise, experience, authoritativeness, and trustworthiness (E-E-A-T).
At House, we’re well-versed in creating content good enough to E-E-A-T, constantly adapting our strategies and writing to the search landscape’s every whim.
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1/3 of SEO experts say quality content creation is the most difficult part of SEO.
According to 72% of marketers, the most effective SEO tactic is publishing high-quality content. Yet producing such high-quality pieces across your site that consider all ranking factors, and at scale, is a mammoth undertaking for any size business.
By partnering with a content marketing agency like House Digital, you can rest assured that your site is delivering enough content to get noticed without ever compromising on quality.
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A recent content study showed that 40.4% of consumers would view brands more negatively if they used AI-generated content.
It’s the long-standing debate: to write using AI or not to write using AI. As demonstrated time and time again, Google values and rewards well-researched, unique content written by humans for humans.
We understand that AI has made writing at scale much easier for businesses. But as a content marketing agency that prides itself on creating customer-centric, on-brand content that search engines love, we encourage you to link up with our passionate team of content writers who thrive on using their brains over bots.
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AI bots favour completely different types of content from traditional search engine crawlers.
So you’re all set with your Google-perfect content, but what about AI-driven search? As an in-house team, there is so much more for you to do: one singular strategy may have sufficed before, but not in today’s search landscape.
That’s where we can help. Our content marketing services cover AI-favoured content creation and regular audits of media content to reflect evolving user needs and search trends to ensure your site has the best chance across any and all search engines.
HD’s approach to Content Marketing.
We’re here to prove that partnering with a content marketing agency doesn’t mean losing your brand. At House, we see ourselves as an extension of your in-house teams. The content we create for you is designed to be just as aligned with your brand and tone of voice as it is effective at reaching the right audience and keeping them engaged.
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01
Content Audit
First, we begin with a content audit to help identify any untapped opportunities and how we can leverage the existing pages on your site.
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02
Content Strategy
As part of our SEO service, we will work with you to identify your core objectives and, using insight from our content audit, will develop a robust content strategy tailored to your brand.
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03
Content Workshop
We’ll work closely with your in-house team to ensure we’re living and breathing your brand, its values, and its mission.
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04
Content Creation
Our talented writers put finger to keyboard and write impactful, authoritative content that’s perfectly aligned with your brand, ready for your approval.
Meet our Content experts
What else we offer.
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SEO
Grow your online visibility, boost your traffic, and drive a better ROI with an SEO strategy tailored to your brand.
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AI Search Optimisation
Ensure your business is discoverable and doing its best across today’s evolving landscape of AI-powered search experiences with our SEO for AI services.
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Link & Digital PR
Our digital PR and link building services take full advantage of our extensive media connections and relationships and are designed to evolve with the ever-changing Search landscape.
Content case studies.
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Don’t just take our word for it…take a look at some of our success stories for yourself.
EGO
EGO has always dominated the shoe market, but what about the highly competitive fashion space? The brand enlisted us to grow their organic share of voice and move away from being visible as a shoe-only brand.
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170% increase in Monthly Non-Branded Revenue
176% increase in Monthly Non-Branded Clicks
12m increase in Impressions
Fothergill's
Trusted seeds retailer Fothergill's needed their online presence to reflect their strong offline presence. We were selected as their partner to maximise the brand's organic visibility.
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+115% increase in Non-Branded Clicks (YoY)
+90% increase in Organic Revenue (YoY)
+170% increase in Position 1-3 Keywords (YoY)
D.T. Brown
After suffering a failed migration in the face of a rebrand, D.T. Brown were seeking a trusted digital marketing agency to help them recover organic visibility. Enter House Digital...
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+522% increase in Non-Branded Traffic (YoY)
+134% increase in Revenue (YoY)
+248% increase in Position 1-3 Keywords (YoY)