Ensure your content not only reaches the right audience but keeps users engaged and loyal to your brand. From incisive keyword research and content strategies to crafting high-quality articles, whitepapers and rich media, House Digital provides everything you need to keep your company relevant and authoritative.
High-quality content and rich media provide a wealth of organic ranking opportunities for your business. Google bots love crawling quality articles and website pages. This information is stored in Google’s index until the most relevant user query is typed into the search bar, which is why an effective content strategy is so important.
But where’s the best place to start when generating interesting articles and exciting videos? How can you ensure your content reaches the most relevant traffic for your business? This is where House Digital comes in. We can provide all the data insights, strategic planning and hands-on expertise you need to create impactful content.
- Keyword Research
- Content Strategy
- Articles & Whitepapers
- Rich Media
Analysing your audience’s search queries is a sure-fire method of ensuring your content reaches the right audience. Researching the keywords used in genuine user queries gives you an invaluable advantage, which can help you to become more strategic, structured and targeted across all the content you develop for your digital platforms.
At House Digital, we use a number of sophisticated tools and software to analyse keyword traffic and trends. We use this data to provide practical recommendations and strategies to help shape your content campaigns and activities. With HD keyword research at your disposal, you can ensure your content always hits the target.
It’s important to set a content strategy at the start of your campaign. That way you’ll assess the users you want to reach and the most relevant keywords to reach them, as well as the type of content that will be most effective. An effective strategy means better results and this is where House Digital can give you an edge.
To reach your different audience groups successfully, you will need to create different types of content tailored to each one. Content differs based on its overall purpose, whether it’s to build brand awareness, demonstrate product specifications or break down complex concepts. We can provide a HD strategy to keep you on task and on target.
In-depth whitepapers and snappy articles serve very different purposes in your content strategy. Articles rank well for rich snippets and long-tail queries, whereas whitepapers and informative guides help boost your Domain Authority for more topical themes. House Digital can help you to develop the right content for your objectives.
You may find that you have several large and complicated concepts you need to share with your audience. A great way to gain authority for target keywords and high-level, topical themes is to create authoritative whitepapers and comprehensive guides. HD can craft tailored whitepapers and articles for you, so you can focus on the 9-to-5.
Video guides, animated clips and colourful infographics are incredibly valuable social media real estate. Building content that’s fun, intuitive and educational can give your business a competitive edge. It can also lead to more social shares and an increased share of voice, which can pay dividends in boosting your authority with Google.
Producing and posting rich media can often lead to better user engagement and interactions, which can in turn boost your click-throughs and ultimately your conversions. House Digital’s team of in-house creatives can help you to develop highly interactive and eye-catching rich media content that gets your business noticed.
Forever Unique is a luxury fashion brand, specialising in ladies occassionwear. Established in 2008 by lifelong fashion lover and female boss Seema Malhotra, Forever Unique has since become a regular on the red carpet. We uncovered technical SEO issues which were hindering the site from ranking well in the SERPs and developed a tailored SEO strategy to increase brand awareness and traffic, as well as revenue.
- 29% Increase in domain authority
- 225% Increase in organic ranking keywords in a 12 month period
- 25% Increase in revenue in a 3 month period
House Digital has been a central part of our team. Without their technical SEO knowledge and expertise, the website launch would have undoubtedly not been as successful as it was. The growth in organic traffic has made a huge difference to our business and it is great to see our investment paying off. To be making purchase decisions in line with customer search behaviour is exactly where we want to be as a brand!
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